Branding - Packaging
BRIEF: Create a drinks brand that has a functional benefit beyond the primary purpose of refreshment.
CONCEPT: The pace of everyday life often leaves people feeling stressed, unfocused and in need of a break. While people would have normally turned to coffee and energy drinks, many are starting to look for healthier alternatives that do not contain sugar or caffeine.
SOLUTION: Cloudless, a sparkling water which offers a gentle lift to your day. Infused the powerful adaptogen Tulsi, the drink provides natural mental clarity, stress relief, and focus.