Feed Your Freezer
Print Campaign - Website - Social Media
BRIEF: Create a campaign that inspires small steps towards a more sustainable lifestyle.
CONCEPT: Over 4.5 million tonnes of edible food is wasted every year. Two of the biggest reasons for food waste are food not being used in time and too much food being cooked. Both of these can be solved by simply freezing food so it can be used at another time, however, many people do not know what foods they can freeze or how to freeze them properly.
SOLUTION: Feed Your Freezer, a campaign to encourage people to freeze their food instead of throwing it away. The campaign features a website which gives people information about how to freeze their food.
Campaign Print Adverts
Supermarket Adverts
Website
Social Media
